Monthly Marketing ROI Calculator
Calculate your monthly marketing ROI.
Enter monthly marketing spend and leads generated to show how campaigns turn into customers, revenue, gross profit, and ROI.
Inputs
- Monthly Marketing Spend
- Leads Generated
- Lead to Customer Rate (%)
Example: enter 30 for a 30% close rate - Average Job Value ($)
- Gross Margin (%)
Used to calculate gross profit and true ROI
Quick pitch angle
Show clients what they spend to acquire a lead and a customer versus what an average job is worth.
Results
- Cost Per Lead: $75
- Customers Closed: 12
- Revenue Generated: $21,600
- Gross Profit: $9,720
- ROI: 224.0%
- Cost Per Customer: $250
Spend Scenarios
| Monthly Marketing Spend | Cost Per Lead | Customers | Revenue | Gross Profit | ROI |
|---|---|---|---|---|---|
| $1,500 | $38 | 12 | $21,600 | $9,720 | 548.0% |
| $3,000 | $75 | 12 | $21,600 | $9,720 | 224.0% |
| $4,500 | $113 | 12 | $21,600 | $9,720 | 116.0% |
| $6,000 | $150 | 12 | $21,600 | $9,720 | 62.0% |
Tip: use this on sales calls to show how lead volume, close rate, and average job value affect ROI.